Bernard James’ eponymous accessories line was born in 2010 out of the need for sophisticated, transitional accessories that suit a man’s entire lifestyle. What it has become is a platform to provoke thought on sense and identity. His belief that accessories should complement, not overpower, the wearer is demonstrated by strong statement pieces that lend themselves to be worn in a variety of ways. The collection is created with a focus on quality, craftsmanship, and individuality. The accessories are all composed of solid sterling silver, 14kt gold, and smooth genuine leather. Every component, from the clasps to the links, is carved, cast, and finished traditionally by hand in New York City. An amalgam of this traditional technique and a modern concept makes each item not only an adornment, but also a work of art. Bernard’s aim is to invent the new standard - to create a collection of timeless accents, because "classic" never dies.